Privacy Policy
At Brain Bloom, we are committed to protecting the privacy and personal information of the children, parents, guardians, families and other individuals who engage with us.
This Privacy Policy explains how Brain Bloom Child Skills Development Training LLC (“Brain Bloom”, “we”, “us” or “our”) collects, uses, stores, shares and protects personal information when you visit our website, contact us, make an enquiry, register your interest in our programmes or otherwise interact with our online services.
We process personal data in accordance with applicable data-protection and privacy laws in the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data, together with other applicable UAE laws and regulations.
Information We May Collect
Depending on how you interact with Brain Bloom, we may collect:
- Parent or guardian name
- Email address and telephone number
- Child’s name and age, where relevant to an enquiry
- Information voluntarily provided through enquiry, consultation or registration forms
- Communication preferences
- Records of correspondence with Brain Bloom
- Information relating to programmes or services in which you have expressed an interest
- Technical and usage information relating to your use of our website
Where additional personal information about a child is required in connection with programme registration, participation or delivery, it may be collected separately through appropriate processes and with the involvement and consent of the child’s parent or legal guardian, where required.
We aim to collect only personal information that is relevant and reasonably necessary for the purpose for which it is requested. General website enquiry forms should collect only the minimum information needed to respond to a parent or guardian and should not request detailed health, developmental, learning or safeguarding information through an unsecured general contact form.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, including:
- Internet Protocol (IP) address
- Browser type and version
- Device type and operating system
- Pages visited
- Date and time of visits
- Time spent on particular pages
- Referring website or source
- General website-interaction and diagnostic information
We use this information to understand how visitors interact with our website, maintain website security and improve its performance and user experience.
How We Use Personal Information
We may use personal information to:
- Respond to enquiries and consultation requests
- Provide information about Brain Bloom and our programmes
- Process registrations and expressions of interest
- Communicate with parents and guardians
- Arrange consultations or centre visits
- Provide and manage our programmes and services
- Maintain appropriate administrative records
- Improve our website, programmes and services
- Understand how visitors use our website
- Send news, programme information and other communications where appropriate consent has been provided
- Protect the security and integrity of our website and systems
- Meet applicable legal, regulatory and safeguarding obligations
Where consent is required for a particular use of personal information, we will seek that consent appropriately.
Children’s Privacy
Protecting children’s privacy is particularly important to Brain Bloom.
Our website and online services are primarily intended to provide information to parents, guardians and other adults interested in Brain Bloom’s programmes and services. Children should not independently submit personal information through our website where parental or guardian involvement or consent is required.
Where we collect personal information relating to a child, we take appropriate steps to ensure that it is collected for a clear and legitimate purpose and handled with particular care.
Where required under applicable UAE law, we will obtain appropriate consent from a parent or legal guardian before collecting or using a child’s personal information.
Parents or guardians may contact us regarding personal information we hold about their child. They may also request access to, correction of or deletion of that information where applicable under UAE law.
We do not use children’s personal information for targeted advertising or unrelated commercial purposes.
Photographs, Videos and Media
Brain Bloom may capture photographs or video content during activities, programmes or events.
Where identifiable images or recordings of children are intended to be used for promotional, marketing, website or social-media purposes, Brain Bloom will obtain appropriate parent or guardian consent where required.
Consent may be withdrawn in accordance with the terms under which it was provided, subject to applicable legal requirements and practical limitations relating to material that has already been legitimately published or distributed.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate correctly, remember visitor preferences, understand website usage and, where applicable, measure the effectiveness of our communications and marketing.
These may include:
- Essential Cookies — required for the website to function correctly and securely.
- Functionality Cookies — used to remember certain choices and improve the website experience.
- Analytics Cookies — used to understand how visitors interact with the website and help us improve its performance.
- Marketing Cookies — where used and permitted, these may be used to measure campaign effectiveness and understand interactions with our marketing.
Where required, non-essential cookies will only be activated after the visitor has been given an appropriate opportunity to provide or manage consent.
Visitors can manage their cookie preferences through (https://brainbloom.ae/) and may also control or delete cookies through their browser settings. Disabling certain cookies may affect some website functionality.
For further information about the specific cookies and technologies used on the website, please refer to the Brain Bloom Cookie Policy / Cookie Settings.
Sharing Personal Information
Brain Bloom does not sell personal information.
We may share personal information with trusted third-party providers where reasonably necessary to operate our website, communicate with families, process enquiries and provide our services.
Depending on the systems used by Brain Bloom, these providers may include:
- Website hosting and backups: Krystal Hosting, United Kingdom
- Email and communications: Google Workspace
- Website development: G12 Digital, with temporary technical access for development, configuration, testing and launch support only
- Website/enquiry forms: WordPress website forms. Enquiry submissions may be stored in the website database and/or forwarded to Brain Bloom by email for the purpose of responding to enquiries.
- Analytics and tracking: Google Analytics and Google Tag Manager, where enabled, may be used to understand website usage and improve website performance. These technologies are subject to the applicable cookie-consent settings.
- Cookie-consent platform: The website’s cookie-consent and cookie-settings functionality, which allows visitors to manage their cookie preferences.
- CRM / enquiry-management system: Brain Bloom’s internal enquiry-management systems, where applicable, for managing and responding to enquiries.
- Spam protection / reCAPTCHA: Google reCAPTCHA or equivalent spam-protection technology may be used on website forms to help prevent spam and abusive submissions.
- Other integrations: Third-party services such as WhatsApp, website chat, embedded content or other communication technologies may be used where enabled on the website and where reasonably necessary to provide or support our services.
We may also disclose personal information to professional advisers, regulatory bodies, government authorities or other parties where required by applicable law or where reasonably necessary to protect the rights, safety and legitimate interests of Brain Bloom, our learners, families or others.
Where third parties process personal information on our behalf, we expect them to use it only for appropriate purposes and to apply suitable privacy and security safeguards.
Website Hosting, Development and Backups
Brain Bloom’s website, brainbloom.ae, is hosted by Krystal Hosting in the United Kingdom. Website backups and associated technical storage are held on Krystal Hosting servers. G12 Digital provides website development services and has temporary technical access only for the purposes of website development, configuration, testing and launch support.
Brain Bloom retains administrative control of the website, domain and hosting service. G12 Digital’s access will be removed or deactivated once the website has been finalised, unless ongoing technical support is separately agreed in writing. Access to website administration, hosting, backups and related technical systems is limited to authorised Brain Bloom personnel and approved service providers where necessary for legitimate maintenance, security, support or operational purposes.
International Data Transfers
Some technology platforms or service providers used by Brain Bloom may process or store personal information outside the United Arab Emirates.
Where personal information is transferred internationally, Brain Bloom will take the measures required under applicable UAE data-protection law to ensure that such information receives appropriate protection.
Data Retention
| Website data / system | Proposed retention period | Required action |
|---|---|---|
| Website and contact-form enquiries not progressing to enrolment | 12 months after the enquiry is closed or last meaningful contact | Secure deletion or anonymisation |
| Discovery Visit bookings and related records | 24 months after the visit, cancellation or decision not to proceed | Secure deletion or anonymisation |
| Unsuccessful admissions or enrolment applications | 24 months from the final decision | Secure deletion or anonymisation |
| Initial Skills Profile, consultation or assessment records for children who do not enrol | 24 months from assessment or final decision | Secure deletion or anonymisation, unless a safeguarding, complaint or legal requirement applies |
| Website enquiry-form records retained in WordPress/CMS or a form plugin database | Apply the same period as the relevant enquiry or application category | Automated deletion where possible, or a clear manual deletion process |
| Website analytics data | 14 months from collection | Configure automatic deletion or anonymisation in the analytics platform |
| Cookie-consent records | 13 months | Configure expiry and renewal of consent |
| Website/server security logs | 12 months | Secure deletion unless required for a live security investigation |
| Website backups, including backups containing personal data | Rolling 90 days | Automatic secure overwrite or deletion at the end of the backup cycle |
| Spam-protection records, including reCAPTCHA logs if used | Provider default only where necessary; please confirm configured retention | Minimise data collection and confirm the provider’s setting |
| Newsletter or marketing-form data, if introduced | Until unsubscribe, consent withdrawal or 24 months of inactivity | Delete contact data; retain only a minimal suppression record where necessary |
Where a fixed retention period is not appropriate, Brain Bloom determines retention based on the purpose for which the information was collected, our ongoing relationship with the individual, applicable legal requirements and whether the information remains necessary.
Where information is subject to a safeguarding concern, complaint, dispute or legal requirement, it may be retained for longer where reasonably necessary to address or resolve the matter.
Once personal information is no longer required, Brain Bloom takes reasonable steps to securely delete, anonymise or otherwise dispose of it.
Security of Personal Information
Brain Bloom takes reasonable administrative, organisational and technical measures to protect personal information against unauthorised access, disclosure, alteration, misuse, loss or destruction.
Access to personal information is restricted, where appropriate, to employees, representatives and service providers who require it for legitimate purposes.
However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.
Your Privacy Rights
Subject to applicable UAE law and relevant exceptions, individuals may have rights relating to their personal information, including the right to:
- Request information about how their personal data is processed
- Request access to personal information held about them
- Request correction of inaccurate or incomplete information
- Request deletion of personal information where applicable
- Request restriction of or object to certain processing where applicable
- Withdraw consent where processing relies on consent
- Request transfer of personal data where applicable
- Raise a concern regarding the handling of their personal information
Parents or legal guardians may also exercise applicable rights in relation to personal information Brain Bloom holds about their child where they are authorised to do so.
How to Make a Privacy Request
To request access, correction or deletion, or to exercise another applicable privacy right, please contact:
Data Protection / Privacy Contact
Email: dpo@brainbloom.ae
Please include sufficient information to enable us to identify the relevant records and understand your request. We may ask for appropriate proof of identity or parental/guardian authority before processing a request.
We will respond in accordance with the requirements and timeframes prescribed by applicable UAE law.
Marketing Communications
Where you have agreed to receive programme information, news, event announcements or other marketing communications from Brain Bloom, you may unsubscribe or withdraw your consent at any time by:
- Using the unsubscribe option provided in the relevant communication; or
- Contacting us at info@brainbloom.ae.
Withdrawing marketing consent will not prevent Brain Bloom from sending necessary administrative or service-related communications.
Third-Party Websites
Our website may contain links to websites or online services operated by third parties.
Brain Bloom does not control and is not responsible for the privacy practices, security or content of third-party websites. We encourage visitors to review the relevant privacy notice before providing personal information to an external website.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, data-processing practices or applicable legal requirements.
The latest version will be published on this page together with its Last Updated date.
We encourage visitors to review this Privacy Policy periodically.
Governing Legal Framework
This Privacy Policy and Brain Bloom’s processing of personal data are subject to applicable laws and regulations of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data, to the extent applicable to Brain Bloom’s activities.
Brain Bloom operates in Dubai, United Arab Emirates. Any jurisdiction or dispute provisions should be interpreted in accordance with applicable UAE law and the jurisdiction applicable to Brain Bloom’s legal entity and activities.
Contact Us
For questions about this Privacy Policy, our use of personal information, or to exercise an applicable privacy right, please contact:
Brain Bloom Child Skills Development Training LLC
Registered/Business Address: Shop #14, Beach Park Plaza Center
Jumeirah 2, Dubai, United Arab Emirates
Privacy Email: info@brainbloom.ae
Telephone: +97143279287
Website: brainbloom.ae
Brain Bloom is committed to handling the personal information entrusted to us responsibly, transparently and with appropriate care.